Topshop partners with Google for LFW


13 02 2013

High street retailer Topshop has teamed up with Google for its upcoming London Fashion Week show on February 17, streaming from its YouTube and Google+ accounts.

Users will be able to watch the catwalk event from every perspective, from model to make-up artist, with a special camera - named Model Cam - to be worn on models including Cara Delevingne and Jourdan Dunn. The footage is to be projected on the show space and across all digital platforms.

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